Registering a Trademark

Guide you through the process of registering a trademark!

It’s a journey of legal maneuvering and understanding, but don’t worry, I’m here to help. So grab a cup of tea or coffee and sit back comfortably.

Step 1: Understand the Basics

Before we set sail, it’s important to understand what a trademark actually is. A trademark is a unique sign, design, or expression that identifies and represents products or services of a specific source from others. It could be a brand name, logo, or slogan, for example. By trademarking your brand identity, you protect it from unauthorized usage by others.

Step 2: Perform a Trademark Search

This is an important step, akin to checking the weather before you set sail. It involves making sure that your desired trademark is not already in use or registered by someone else. This is done by conducting a trademark search using online databases. In the U.S, you can use the Trademark Electronic Search System (TESS) provided by the United States Patent and Trademark Office (USPTO). Remember, your trademark needs to be unique to pass this step.

Step 3: Identify your Trademark Type

Next, you need to identify whether your trademark is a word mark (text-based), a design mark (logo or design), or a combination of both. This is like choosing the right vessel for our journey. Each has its benefits and its usage will depend on how you want your brand to be identified.

Step 4: Identify the Proper Class or Classes

Trademarks are categorized into various classes based on the type of product or service they represent. It’s like mapping out our journey into different territories. The USPTO recognizes 45 different classes (34 for products and 11 for services). It’s essential to choose the class or classes that accurately reflect your product or service.

Step 5: Prepare your Application

Now we’re ready to chart our course. You need to prepare an application to the USPTO. The application will ask for details such as the owner’s information, a depiction of the mark, and the goods or services it will represent. If your mark includes a design, you’ll need to provide a clear image. Also, you’ll need to declare your basis for filing, which could either be “use in commerce” if you’re already using the mark or “intent to use” if you plan to use it in the future.

Step 6: Submit the Application and Pay the Fee

Once your application is prepared, it’s time to set sail and submit it. Applications can be submitted online using the Trademark Electronic Application System (TEAS). When submitting, you’ll also need to pay the required fee, which, as of my knowledge cutoff in September 2021, was $250-$350 per class of goods or services.

Step 7: Wait for an Examination

After submission, your application will be assigned to an examining attorney at the USPTO. This process can take several months. Think of it like waiting for favorable winds. The examiner will check for compliance with regulations and ensure no other trademarks could be confused with yours.

Step 8: Respond to Office Actions

If there are any issues with your application, the USPTO will send an Office Action letter. Think of this as adjusting your sails. You’ll need to respond to these concerns or make the necessary adjustments within six months.

Step 9: Approval and Publication

If the application is approved, the trademark will be published in the Official Gazette. This is like the announcement that we’re nearing the end of our journey. There’s a 30-day window for anyone to oppose your trademark.

Step 10: Notice of Allowance or Registration

If there’s no opposition, and you filed based on intent-to-use, you’ll receive a Notice of Allowance. You have to submit a Statement of Use showing that you’ve used the mark in commerce within six months, or request a six-month extension. If you filed based on use, or after you file the Statement of Use, the USPTO will register your mark, and you’ll receive a certificate of registration. Congratulations! We’ve reached our destination!

Remember, navigating the trademark process can be complex and, at times, challenging. It may be beneficial to consult with a trademark attorney who can provide legal advice, help to navigate the process, and respond to any legal issues that may arise.



1. What’s the difference between a trademark, a copyright, and a patent?

Think of them as different tools in your intellectual property toolbox! A trademark typically protects brand names and logos used on goods and services. A copyright protects an original artistic or literary work (like a novel, a song, or a movie). A patent protects an invention (like a new kind of machine or a process).

2. Can I trademark anything I want?

Not exactly. You can only trademark things that identify and distinguish your goods and services from others. This can include brand names, logos, or taglines. However, the trademark must be unique, and it can’t be too generic or descriptive, or likely to confuse consumers with existing trademarks.

3. Do I need a lawyer to register a trademark?

You don’t need a lawyer to register a trademark. However, the process can be complex and it’s recommended to have someone knowledgeable in intellectual property law. They can help you avoid potential issues and handle any legal hurdles that may pop up. It’s like having a guide on a tricky hike.

4. How long does a trademark last?

A trademark can last indefinitely as long as you continue to use the mark and fulfill the renewal requirements. It’s like a perennial plant in your garden, needing care and attention to continue blooming year after year. In the U.S., you need to file specific maintenance documents at regular intervals to keep your registration alive.

5. Can I trademark a common word?

This is tricky. While you can trademark a common word, it depends on the context. You can’t prevent people from using the word in everyday speech. But in the context of specific goods or services, you could potentially trademark a common word if it identifies and distinguishes your brand.

6. How long does it take to register a trademark?

The time it takes to register a trademark can vary. In general, it can take anywhere from several months to a few years, depending on the complexity of the mark and any potential legal issues that may arise. So, patience is key here!

7. Can I sell or license my trademark?

Absolutely! A trademark is an asset. You can sell it, license it to others, or use it as a part of business agreements. Just like you would with a precious treasure you’ve discovered, you can choose to keep it, share it, or trade it.


I have always been passionate about coffee, and I knew that I wanted to turn my love for this beverage into a business. After months of brainstorming and planning, I finally launched my coffee company. However, as my business started to grow, I began to worry about protecting my brand.

That’s when I started considering registering a trademark for my coffee business. I knew that a trademark would give me legal protection and prevent other businesses from using my brand name or logo. But, I also knew that the process of registering a trademark could be expensive and time-consuming. Despite the potential drawbacks, I decided to take the plunge and began researching how to register a trademark.


As I began to establish my coffee business, I realized that I needed to protect my brand name and logo from potential infringement by competitors. This is where trademarks come into play.

A trademark is a symbol, word, or phrase that identifies and distinguishes a product or service from those of others. Registering a trademark gives the owner exclusive rights to use the mark in connection with their goods or services and prevents others from using a similar mark that could confuse consumers. I learned it would take a few months and cost $3k.



Trademarks are regulated and registered at the national or regional level across hundreds of jurisdictions around the world. Each country and regional office maintains its own register of trademarks, with new ones being added and old ones expiring all the time.

For example, in the U.S. alone, there were over 2.3 million active trademark registrations as of 2020, according to the United States Patent and Trademark Office (USPTO). In China, the number of valid trademark registrations was reported to be over 28 million in the same year.

This does not take into account the millions of registered trademarks in countries and regions like the EU, Japan, South Korea, India, Brazil, and many others. It also doesn’t account for trademarks that are registered at the state level in certain countries, like the U.S.


You can pay the USPTO (United States Patent and Trademark Office) trademark fees with a credit card. Payments can be made online through the Trademark Electronic Application System (TEAS).

The USPTO offers three types of trademark application forms each with different fees:

  1. TEAS Plus: $250 per class of goods/services. This application has the strictest requirements but also the lowest fee. It requires you to select your goods/services from the USPTO’s ID Manual at the time of filing.
  2. TEAS RF (Reduced Fee): $350 per class of goods/services. This application gives you more flexibility in describing your goods/services but has a slightly higher fee.
  3. TEAS Regular: $400 per class of goods/services. This application has the fewest requirements but also the highest fee. It’s used when your goods/services description does not fit into the USPTO’s ID Manual.