They do not have one. I think they should.
Many businesses choose to offer a branded credit card to incentivize brand loyalty by offering special discounts, rewards, or benefits when customers use the card at their stores.
However, Nike, being a global sportswear and footwear giant, primarily relies on a variety of other customer loyalty programs, such as Nike Membership, that offers benefits like free shipping, birthday discounts, and priority access to new releases.
If Nike were to offer a credit card, one could imagine a system where users might earn points for every dollar spent on Nike products, which could be redeemed for discounts or even free products. It could also provide perks like early access to new releases, exclusive member events, and even personalized training plans or coaching via the Nike Training Club app.
Additionally, they might offer benefits such as:
- Bonus Points on Sign Up: Nike might provide bonus points as a welcome offer after the first purchase to encourage users to sign up for the credit card.
- Extra Points on Nike Purchases: Users could earn multiple points for every dollar spent on Nike’s website or at Nike stores. This would incentivize frequent shopping with the brand.
- Fitness Rewards: Given Nike’s focus on sport and fitness, they could also tie rewards to fitness goals or milestones tracked via their suite of mobile apps.
- No Annual Fee: To make it more appealing to the general customer base, the card might not have an annual fee.
- Nike Event Access: The card could also provide access to exclusive Nike events, early access to new collections, and personalized shopping experiences.
Here are some alternatives.
If you’re looking for credit cards that provide rewards for athletic purchases, sportswear, or fitness equipment, there are several alternatives to consider. These cards may not be brand-specific like a hypothetical Nike credit card, but they can provide cash back, points, or other benefits when you make qualifying purchases.
- Amazon Rewards Visa Signature Card: If you shop for Nike products or other sportswear on Amazon, this card could be beneficial. It offers 3% back at Amazon.com and Whole Foods Market, 2% back at restaurants, gas stations, and drugstores, and 1% back on all other purchases. If you’re a Prime member, you get 5% back at Amazon.com and Whole Foods Market.
- Citi Double Cash Card: This card offers 2% cash back on all purchases—1% when you buy, and 1% as you pay off those purchases. This is a great general-purpose card that can help you earn rewards on your sportswear purchases.
- Chase Freedom Flex: This card offers 5% cash back on up to $1,500 in combined purchases in bonus categories each quarter you activate and unlimited 1% cash back on all other purchases. If sportswear stores come up as a bonus category, you could earn a significant amount of cash back.
- Capital One Venture Rewards Credit Card: This card offers unlimited 2X miles per dollar on every purchase, every day. If you travel a lot for sports events or activities, this could be a good fit.
- Store-specific Credit Cards: Some large department stores that sell Nike products, like Macy’s or Nordstrom, have their own credit cards that offer rewards for purchases made in the store.
- Sporting goods store cards: Some large sporting goods stores like Dick’s Sporting Goods offer their own credit cards with special financing options and rewards on in-store purchases.
Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, the company officially became Nike, Inc., in 1971. Nike, named after the Greek goddess of victory, has grown to become the world’s largest supplier of athletic shoes and apparel. It’s also a major manufacturer of sports equipment.
- Global Presence: Nike products are sold in more than 170 countries around the globe. That’s nearly 90% of all the countries on Earth! This impressive distribution network contributes to Nike’s strong sales performance.
- Sales Figures: In 2020, despite the challenges posed by the COVID-19 pandemic, Nike’s revenue still stood at approximately 37.4 billion U.S. dollars. In the previous year, 2019, Nike generated around 39.1 billion U.S. dollars in revenue. It’s like selling a pair of shoes to every single person in Europe!
- Dominance in Footwear: Nike’s footwear segment alone brought in over 23 billion U.S. dollars in 2020. This indicates the company’s strong position in the athletic footwear market. Imagine, that’s more than the GDP of many small countries!
- Digital Sales: Nike’s digital sales jumped by 75% in the fiscal fourth quarter of 2020, amounting to about 30% of the overall business, as more consumers shopped online during the pandemic. It’s as if a whole third of Nike’s customers suddenly decided to start shopping in their pajamas!
- Brand Value: As of 2021, Nike was ranked the most valuable apparel brand, with a brand value of 30.4 billion U.S. dollars. In simple terms, if brand value was a currency, Nike could buy 76 of the world’s most expensive sports car, the Bugatti La Voiture Noire, and still have some change left!
Remember, the world of business can be as thrilling as a sports match, with its own victories, defeats, strategies, and unexpected plays. Nike, with its famous “Swoosh” logo and “Just Do It” slogan, continues to play the game exceedingly well, demonstrating the power of a strong brand, innovative products, and a sound business strategy.